Marel Award Winner in USPOULTRY’s 2nd Annual Crystal Egg Award Competition
Marel received the Crystal Egg Award 2002 in two categories as well as Honorable mentions in two other categories.
The U.S. Poultry & Egg Association's
Annual Crystal Egg Award marketing competition recognizes excellence in marketing and promotions for exhibitors participating in the International Poultry Exposition. The awards were presented at a special ceremony during the 2003 International Poultry Exposition in Atlanta, Georgia, USA.
Marel received the Crystal Egg Award in two categories as well as honorable mentions in two other categories.
The Crystal Egg Award is given to companies who exemplify superior quality in design and production of marketing materials for the International Poultry Exposition. Entries are evaluated on several factors, including design, communications content, achievement of predetermined sales goals, and overall appearance. Only exhibitors from the 2002 exposition were allowed to enter the competition. The competition was judged by a panel of professionals in the poultry and marketing industries.
First place in the promotional campaign category
The first place award in the promotional campaign category went to Marel. The promotional campaign carried out the theme of “Fixed but Flexible” through all aspects of advertising and promotions in ads, brochures, promotions, and booth.
First place in the print advertising category
In print advertising, Marel won first place with its simple print piece featuring the theme of “Fixed but Flexible.” The judges commented on the simplicity and clear messages of the winning print advertising pieces.
Honorable mention in the brochure/flyer/invitation category
Among the entries received in the brochure/flyer/invitation category, Marel received an honorable mention in this category with a simple invitation to current and potential customers, using the theme of “Fixed but Flexible” and featuring new products that would be displayed at the International Poultry Exposition.
Honorable mention in the booth category
In the booth category, Marel received an honorable mention for its booth which featured an open, comfortable environment that showcased their equipment.
“Last year’s Crystal Egg Award competition was so successful that we have made it an annual event,” said Don Dalton, USPOULTRY president. “This contest recognizes the valuable role that exhibitors play in marketing for the International Poultry Exposition."