According to a recent report from Research and Markets, the global poultry market will eclipse $400 billion US dollars by 2023. Our own research suggests demand could grow by 20% or more in the next decade. Those figures are good news for the poultry industry.
But there are challenges ahead too. Anxiety about food safety jumped up 10% last year, food recalls are more visible than ever thanks to social media, and we’re learning more about the causes of food contamination every day.
Thankfully, there are solutions available. Poultry processors who invest in training and equipment, and implement protocols to curb food contamination, will reap the benefits of a growing market.
Here are five future-looking tips to protect consumer health, improve productivity, and meet the demands of a market that continues to grow and diversify.